/ Achieving Color Accuracy Across Your Outdoor Brand

Choosing a vendor for your printing services should take several factors into account. However, one qualification that can narrow your potential providers to a short list is certification as a G7 Master Printer. G7 Master Printer certification means that a printing company utilizes a specific method of grayscale calibration, which means that color quality remains true and consistent across every print job. In order to achieve this certification, printers must go through a detailed annual technical certification process. Why is this so important? Keep reading to find out.

Color Accuracy

Color is one of the most critical aspects of design, whether you are creating brochures, flyers, or outdoor signs. When you print these materials, you will expect colors to be true to your prototypes, but this isn’t always the case. With G7 printing, color accuracy is ensured so your brand logo and designs are showcased in their intended formats.

Greater Cross-Product Consistency

Another concern when printing marketing materials is keeping your logo and colors consistent across each printed medium. The red on your packaging would be confusing to your customers if it turned out burgundy. And if it shows up more orange on your business cards, it would be entirely off-brand. A G7 Master Printer can deliver this level of quality, and you can even count on consistency when working with multiple printing professionals as long as they all carry certifications. That means if you need to consult multiple printers to attain the entire range of marketing collateral you need, you won’t have any issues in the consistency of color and appearance across these materials.

1Vision not only carries G7 Master certification, but we also utilize Staccato printing technology and maintain a commitment to do no harm to the environment. We know that the environment is important to your outdoor loving customers, and it’s important to us as well. We are based in Denver, CO and at our green facility, we offer printing strategy to companies that serve the outdoor industry. This full service approach also covers mailing services, brochures, postcards, warehousing and fulfillment, and bindery and finishing. No matter what phase of your project you’re in, we can help. Just call 1-800-833-4263 to learn what we can do.  

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