How do I align my sales and marketing teams?
Create a revenue-generating handoff between departments.
Sales and marketing alignment starts with:
-
Shared KPIs (like MQL-to-SQL rate)
-
A SLA (Service-Level Agreement) between teams
-
Defined lead stages in HubSpot
-
Automated lead handoffs via workflows
-
Shared dashboards and weekly syncs
Set up HubSpot lead scoring and internal notifications so both teams know when it’s time to act.