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How do I rotate leads among sales reps?

Distribute leads evenly across your team.

To rotate leads automatically:

  1. Go to Automation > Workflows

  2. Create a new workflow (e.g., triggered by form submission or lead status)

  3. Add the "Rotate record to owner" action

  4. Choose your team members to rotate between

  5. Set fallback rules if a rep is unavailable

You can also assign tasks, send notifications, or set reminders right after rotation.