What are HubSpot properties and how do I customize them?
Track the exact information your business needs.
Properties are the fields used in HubSpot to store contact, company, deal, or ticket data (e.g., First Name, Deal Amount, Industry).
To customize or create a new property:
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Go to Settings > Properties
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Choose the object (e.g., Contact, Deal, Company)
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Click Create Property
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Define the field label, type (dropdown, text, number), and add options if needed
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Save and organize them into groups
Customized properties help you tailor your CRM to your workflow and reporting needs.