What’s the best way to track a lead’s journey?
Follow your contacts from first visit to closed deal.
To track a lead’s journey in HubSpot:
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Open any contact record to view the Activity Timeline
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See page views, emails opened, forms submitted, meetings booked, and deal associations
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Use the "Lead Status" or "Lifecycle Stage" properties to move leads through your funnel
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Create custom reports to view conversion points across the journey
This gives your sales team full visibility on intent and readiness to buy.