1Vision Acquires Absolute Color Mailplex to Expand Direct Mail

1Vision Acquires Absolute Color Mailplex to Expand Direct Mail Capabilities & Data-Driven Marketing  

Houston, TX

1Vision today announced the acquisition of Absolute Color Mailplex (ACM), a Houston-based commercial print and direct mail company. This strategic move significantly expands 1Vision’s capabilities in full-service direct mail production, data-driven targeting, and postal optimization, further strengthening its integrated marketing platform.

A Strategic Direct Mail Powerhouse Joins the 1Vision Network

Absolute Color Mailplex was formed through the merger of Absolute Color, a commercial printing company, and Premier IMS, a full-service direct mail operation led by industry veteran Norm Pegram. With more than 100 years of combined expertise, ACM has built a reputation for delivering complex, high-volume mail campaigns with precision.

Pegram, widely known in the industry as the “Yoda of direct mail,” was instrumental in the development of USPS carrier route systems—bringing unmatched knowledge in mail logistics, data processing, and postal strategy.

With this acquisition, ACM becomes 1Vision’s dedicated direct mail division, adding specialized capabilities including:

• Mail housing and inserting
• Match mailing and overprinting
• USPS compliance and postal optimization
• List management and data hygiene
• Business reply mail processing
• Strategic Saturation (proprietary targeting methodology)

Expanding Capabilities for Clients Nationwide

The integration enables 1Vision to offer a fully unified marketing solution, combining:

• Commercial print
• Direct mail fulfillment
• Promotional products
• Wide-format printing
• Data-driven marketing and digital integration

For existing 1Vision clients, this means seamless access to advanced direct mail services without needing additional vendors.

For ACM clients, existing relationships remain unchanged—now enhanced by 1Vision’s broader capabilities, national production network, and technology platform.

For new clients, the acquisition creates one of the most comprehensive print-and-mail ecosystems in Houston and beyond, with operations in:

• Houston, TX
• Denver, CO
• Jackson, MS
• Las Vegas, NV
• Louisville, KY

Driving Performance Through Data and Innovation

A key differentiator is ACM’s proprietary Strategic Saturation approach—designed to improve targeting accuracy while reducing reliance on costly third-party mailing lists. By focusing on neighborhood-level insights, campaigns achieve:

• Broader reach
• Lower postage costs
• Improved response rates

“This acquisition represents a powerful alignment of experience and innovation,” said Chad Lang, Marketing Specialist at 1Vision. “Absolute Color Mailplex brings a level of operational depth and industry knowledge that perfectly complements our approach. Together, we’re building a more complete, scalable solution for our clients.”

Built for Local, Regional, and Enterprise Growth

ACM has deep experience serving:

• School districts and higher education
• Government agencies
• Healthcare systems
• Local and regional retailers
• Franchise and multi-location businesses

Through 1Vision, these organizations gain access to enterprise-level tools, real-time reporting, and integrated campaign execution, allowing marketing programs to scale efficiently.

Uniting Print, Data, and Delivery to Power Smarter Campaigns

Continuing 1Vision’s Growth Strategy

This acquisition marks 1Vision’s second major expansion in two years, following the 2023 acquisition of Preferred Marketing Solutions from Papa Johns, Inc., which added a Louisville production facility and a long-term national services agreement.

Both acquisitions reflect a consistent strategy:
integrating experienced teams with proven systems to deliver more capabilities under one roof while simplifying vendor management for clients.

About 1Vision

1Vision is a growth-focused marketing platform that combines data intelligence, print production, and omnichannel campaign strategy to help organizations scale efficiently. With production facilities across five states, 1Vision delivers measurable results through fully integrated marketing solutions spanning both physical and digital channels.

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